Sci-tech

Facebook Lite Reaches 200 Million Users in Under Two Years of Release

Facebook Lite Reaches 200 Million Users in Under Two Years of Release

The app supports 55 languages now and the tech giant is in plans to extend the low-end app services to more countries including Israel, Italy, South Korea, and the United Arab Emirates. Facebook COO Sheryl Sandberg also pointed out how FB Lite is being used by businesses. The app was introduced by the social media giant, back in June 2015, targeting areas where connectivity concerns are still a little patchy.

By enabling people to keep themselves engaged in social networking for a longer time span even in a low network zone, the Lite App attracted more Android users and enabled Facebook to make money from those areas where other apps do not.

FB Lite was reintroduced in 2015 an app with a total size of less than 1MB, primarily focusing markets where internet access is slow or limited. The app is now only for Android as it is aimed at users with low-end smartphones and slower internet connectivity.

Notably, the latest update to the app brings along improvements for reliability and speed to the app. Users can do the usual Facebook tasks such as liking, commenting and sharing posts. "In several countries around the world, many people are mobile first or mobile only - and that includes business owners".


FB Lite s crucial for Facebook to continue to grow and maintain an active user base.

To put it into perspective, Facebook draws over a billion users monthly on mobile with a major chunk coming from developing nations where the need to connect to the digital platform is palpable. But gradually the app was rolled out in other parts of the globe as well.

This product comes on the heels of the failed launch of Free Basics, a free Internet service provided by Facebook for rural Indians. Now it has done the same again to reach 200 million users under a year.


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