IT&Software

Qualcomm Snapdragon Processors Are Now Called The Qualcomm Snapdragon Mobile Platform

Qualcomm Snapdragon Processors Are Now Called The Qualcomm Snapdragon Mobile Platform

Qualcomm also said that the main intent behind the Snapdragon Mobile Platform was to take the company's offerings beyond a single chip. This series will now fall under the Qualcomm Mobile brand, thereby reserving the Snapdragon name for its higher performance platforms. The branding "Snapdragon" came to be associated with the word "processor" over the years, but is actually an inadequate representation of what the technology is. Describing Snapdragon as a platform will put more focus on the experiences the company's technology delivers for users rather than on the technology itself. Recent rumours pointed that the Qualcomm Snapdragon 835 chipset housing Meizu Pro 7 might arrive in the third quarter of this year. It offers features beyond what is usually expected such as the RF Front End, helping devices acquire signals, the quick charge technology, the audio DAC, as well as the finger print technology.

Starting today, Qualcomm is asking for journalists (nope) and tech fans alike to refer to its mobile processors the "Snapdragon Mobile Platform". Unmistakably Qualcomm just needs to move a portion of the regard for all the non-CPU bits it additionally fabricates. All of them, are engineered specifically to work with Qualcomm's processors to provide a variety of user capabilities, McGuire said.


Presently, after very almost a time of unveiling Snapdragon processors, the organization has declared that Snapdragon is no longer a line of processors, it's now a platform. The company believes that bringing the 200-level mobile platforms under the new Qualcomm Mobile brand will help differentiate entry-level smartphones from flagship devices that will rock the Snapdragon platform.

"Our goal is to create better clarity and expectations for our customers", he concluded. "Snapdragon is more than a single component, a piece of silicon, or what many would misinterpret as the CPU", said Don McGuire, Vice President, Product Marketing for Qualcomm. The term "processor" is also unable to capture the entire essence of the collection of technologies and innovations of hardware, software and services that goes into "Snapdragon".


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