IT&Software

Tag Heuer's first Android Wear 2.0 smartwatch transforms into a mechanical watch

Tag Heuer's first Android Wear 2.0 smartwatch transforms into a mechanical watch

The TAG Heuer Connected Modular 45 has been officially unveiled as their second luxury smartwatch that's made in collaboration with Google and Intel. The module can also be changed out for a mechanical watch or the even higher-end Tag Heuer 02T Tourbillon Chronograph. If you decide you'd rather not have Android Wear 2.0 on your wrist for a day, the whole watch body can be swapped out with a special Calibre 5 movement from Tag. There will be rubber straps in a variety of colors, calfskin and rubber strap combos, ceramic straps, and titanium bracelets available.

Despite the estimated jaw-dropping price of TAG Heuer's Connected Modular 45 timepiece, the 157-year-old watchmaker has a cautious forecast that its sales will rise to 8 percent to 10 percent following the release of the new wearable this year.

There's a 1.4-inch AMOLED multi-touch display with a tenth of an inch of sapphire crystal on top of it, which makes for a marked improvement over the Modular 45's predecessor, the Tag Heuer Connected.

Inside you'll find an Intel Atom Z34X-series processor, 4GB of RAM and connectivity that includes Global Positioning System (for location data and navigation), NFC (for payments) and Wi-Fi (that allows it to update even when your phone is switched off). There's also a 410mAh battery, with up to 25 hours of life and a charging time of under two hours. Lastly, although we aren't sure why you'd want to do so with such an expensive watch, the Modular 45 can be submerged in up to 100 meters of water without breaking a sweat.

Naturally, these features come with an impressive price tag.


Last Friday, TAG Heuer already dropped the teaser image for the unveiling of the Connected smartwatch's follow-up for 2017.

Previous leaks suggested that the design will revolve around modularity, letting you swing in a mechanical timepiece if the digital one isn't fashionable for a given situation.

Google Assistant is included here, too, and TAG Heuer says its smartwatch will offer a "brand new world exclusive time management experience", thanks to an app on your smartphone that will keep track of calls, tasks, and calendars.

Overall, there are 56 versions of the TAG watch available at launch (11 in stores and the extra 45 online or at request). It might not sound important to you, but watch aficionados - and the Swiss watchmaking industry - take the distinction very seriously.

The Google Assistant solves one of the biggest problem faced by smartwatch users by bringing a much quicker way to write or respond to messages via dictation.


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